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%20(1).jpg "Marketing and Marketing Research Chair at University of Zurich UZH")
TheUniversity Research Priority Program (URPP) on Social Networks (2013–2024) was one of the University of Zurich’s leading research initiatives, dedicated to the study of social networks and their impact on society, businesses, and individuals.
The Chair of Marketing for Social Impact, part of the Faculty of Business, Economics, and Informatics at UZH and the Marketing Group Zurich, played a key role in this research initiative.
Over 12 years, researchers at the URPP Social Networks examined the complex, networked systems that shape economic and social behavior. By moving beyond individual actions, they gained deeper insights into the relationships between social structures and decision-making.
This website serves as a collection of the URPP’s work. Explore its key findings and insights in the final URPP Social Networks booklet: URPP Social Networks 2013-2024 (PDF, 4 MB)
