10.10.20242024 ACR Annual Conference

The 2024 ACR Annual Conference organized by the Association for Consumer Research took place from September 26-28 in Paris. Inspired by the Olympic Committee’s moto the conference was themed STRONGER TOGETHER and brought not only various consumer behavior researchers together, but also embraced the diversity of ideas, and strengthened unity and solidarity in an often fragmented and divisive (consumer) world.

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Prof. Dr. Andrea Giuffredi-Kähr, Dr. Andrea Bublitz, and Malin Pimper of URPP Social Networks attended the conference.

Malin Pimper and Prof. Dr. Andrea Giuffredi-Kähr presented their working paper poster titled “The Art of Sustainable Speaking: How Communicating Consumers’ Understanding of Sustainability Increases Organic Consumption” in the working paper session Consumer Practices in Diverse Contexts. The research provides valuable insights into how to effectively communicate sustainability to consumers.

In addition, the University of Zurich and the URPP Social Networks were represented with two more working paper posters:

• “Consumers’ Perceptions of Foods’ Biodiversity Footprints” Sabrina Stöckli (University of Zurich), Sybilla Merian (University of Zurich), Geraldine Holenweger (University of Bern), Kristian Steensen Nielsen (Copenhagen Business School), Martin Natter (University of Zurich)
• “Application of the Experience Sampling Method: Introduction of an App-based Toolbox and Research Agenda for Consumer Research” Sabrina Stöckli (University of Zurich, University of Bern), Ertugrul Uysal (ETH Zürich), Lukas Ott (GESIS), Mareike Wieland (GESIS), Julian Kohne (GESIS)

We would like to thank the conference leadership team Joseph Goodman (The Ohio State University), Hilke Plassmann (INSEAD), and Cristel Russell (Pepperdine University) for organizing the most attended ACR conference ever. We also thank the attendees for their constructive and valuable discussions during the poster sessions.