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Claudia Wenzel successfully earned a PhD in Business Administration (Marketing track) at the Chair for Marketing and Market Research, URPP Social Networks.
Claudia Wenzel defended her PhD thesis on the topic of "The social dilemma of personal data" in front of the examining committee: Prof. Dr. Anne Scherer (supervisor) and Prof. Dr. René Algesheimer (co-examiner).
Her research, presented at the EMAC conference earlier this year, touched on the consumer adoption of Coronavirus tracking apps and brought essential implications for the policymakers on how to convince the citizens to adopt such services for the greater good. Thus, Claudia's work is linked to the UN Sustainable Development Goals (SDGs), a priority for the Faculty of Business, Economics and Informatics.
Throughout her presentation, Claudia sought to answer the question, "Why do people behave inconsistently when sharing data for social versus social good?". She finally remarked on the impact of sharing data for social good and invited everyone to contribute.
Claudia's PhD title comes with the extra curriculum DSI excellence program she completed in June.
Congratulations from the entire group to Dr. Wenzel!
