14.09.2021Guest Lecture Series 2021 Data Science and Marketing

During this lecture we demystify data-driven decision making by giving the stage to practitioners with profound experience in applying quantitative skills on a daily basis.

Guest speakers from well-known companies (e.g., Migros, Swiss International Airlines, ABB, Roche, and European Central Bank), who all graduated at the University of Zurich in recent years, will discuss three key questions:

• Which business problems does the firm solve with the help of the data-driven decision making? 
• What’s the toolbox that the business relies on for data-driven decision making? 
• How to leverage data-driven decision making to redesign business processes?