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List of international events with contributions from Ph.D. students and Post Doctoral researchers members of the URPP Social Networks (Spring Semester 2022).
CONFERENCE
1. European Marketing Academy EMAC at Corvinus University of Budapest, Budapest, Hungary
- Annual Conference
Presenter: Andrea Bublitz
Co-author: Anne Scherer
Title: "The Overconfidence Bias on Social Media: How Non-diagnostic Cues for Knowledge Trigger a Miscalibration of News Knowledge"
Presenter: Sybilla Merian
Co-authors: Patrick Bachmann, Erika Meins, Martin Natter
Title: "Tell Me How to Drive Safer, but Not Now! - The Effect of Timely-Disconnected Feedback on Driving Behaviour"
- Doctoral Colloquium and Annual Conference
Presenter: Claudia Wenzel
Co-author: Anne Scherer
Title: "Sharing Data for Social Good: The Role of Construal Level Theory and Communication Strategies"
- Doctoral Colloquium
Presenter: Sylvia Häusermann
Co-authors: Andrea Giuffredi-Kähr, Lucia Malär, Mansur Khamitov
Title: "Why you keep purchasing from brands with a Dark Triad brand personality even if it makes you feel bad"
2. ISMS Marketing Science Conference Annual Conference at University of Chicago Booth School of Business, Chicago, IL (Online)
Presenter: Manuel S. Mariani
Co-authors: Radu Tanase, René Algesheimer
Title: "Optimising Seeding Strategies by Incorporating Empirical Evidence into Influence Maximisation Models" Presentation
3. Academy of Marketing Science AMS Annual Conference at Portola Hotel and Spa, Monterey Bay, CA
Presenter: Alex Mari
Co-authors: Andreina Mandelli, René Algesheimer
Title: "Shopping With Voice Assistants: How Empathy Affects Decision-Making Outcomes" Abstract
4. Strategic Management Society SMS Special Conference at SDA Bocconi School of Management, Milan, Italy
Presenter: Alex Mari
Co-authors: Andreina Mandelli, René Algesheimer
Title: "FoMO in Platform Ecosystems: How Emotions Affect Complementor’s Strategic Adoption Decisions"
Title: "Balancing Breadth and Depth in Platform Adoption Strategy: Exploring Voice Assistant Ecosystems"
5. DFG Innovative Marketing and Social Media Conference at Universität Hamburg, Hamburg, Germany
Presenter: Manuel S. Mariani
Co-authors: Radu Tanase, René Algesheimer
Title: "Optimising Seeding Strategies by Incorporating Empirical Evidence into Influence Maximisation Models" Presentation
6. Artificial Intelligence in Management AIM Annual Conference at Marshall School of Business, University of Southern California, Los Angeles, CA (online)
Presenter: Alex Mari
Co-authors: Andreina Mandelli, René Algesheimer
Title: "AI-Driven Platform Ecosystems: How Emotions Affect Strategic Adoption Decisions"
7. Fourth Annual Likert Workshop - Intersections between Cross-Cultural Survey Research and Cross-Cultural Psychology at University of Michigan, Ann Arbor, MI
Presenter: Eldad Davidov
Co-authors: Jan Cieciuch, Peter Schmidt, Daniel Seddig
Title: "Assessing measurement invariance: Can we make a dead-end road into a highway?"
SUMMER SCHOOL
Global School in Empirical Research Methods GSERM at University of St.Gallen (HSG)
PhD Courses: "Data Scraping and Management for Social Scientists with R" & "Text Mining"
PhD Courses: "Data Scraping and Management for Social Scientists with R" & "Qualitative research methods"
RESEARCH GRANT
SNF project (4 years)
Title: "How individual-level choices drive collective consumer behavior in social networks" Description
Candoc 2022 (UZH)
Title: "The role of quality cues in a digital marketplace" Confirmation
GUEST LECTURE
Title: "The Rise of Voice Marketing and Commerce"
Program: Big Data and AI in Marketing Programme at SDA Bocconi / Emeritus
Title: "How Voice Assistants Affect the Shopping Experience"
Program: Digital Customer Experience at SDA Bocconi (Online Programme)
Title: "Preparing for Voice Marketing and Voice Commerce"
Program: Digital Marketing & Web Analytics, MBA module at Bocconi Asia Center Mumbai, India (online)
