05.06.2023URPP Social Networks at EMAC 2023

Members of URPP Social Networks recently participated in the EMAC Annual Conference 2023 held at the University of Southern Denmark in Odense from May 23-26. Our team from URPP had the opportunity to attend the prestigious marketing conference in Europe, which drew in almost 1,000 marketing scholars.

The theme of the 2023 EMAC Conference focuses on the crucial role of marketing in promoting sustainable development amidst major challenges. The conference aimed at fostering collaboration across different research areas while also prioritizing professional growth within each individual research field. The theme highlights the need to bridge the gap between B2C and B2B marketing for a more effective and holistic approach toward sustainable development.

Several URPP members have actively contributed to presentations and discussions.

• A Field Experiment on Biases in Food Waste Measurement Method
  Sybilla Merian, University of Zurich; Kevin O'Sullivan, ETH Zurich; Sabrina Stöckli, University of Zurich; Claudio Beretta, University of Applied Sciences Zurich; Verena Tiefenbeck, Friedrich Alexander University; Nadina Müller, University of Applied Sciences Zurich; Elgar Fleisch, University of St.Gallen; Martin Natter, University of Zurich
   
• Does price transparency benefit or harm online retailers? A retailer and customer perspective 
  Giulia Crestini, University of Zurich; Andrea Giuffredi-Kähr, University of Zurich; Radu Tanase, University of Zurich; Martin Natter, University of Zurich; Tobias Quelle, Digitec Galaxus AG Head of Product & User Experience
   
• When and how individual behavioural models benefit seeding policies 
  Radu Tanase, University of Zurich; René Algesheimer, University of Zurich; Manuel Sebastian Mariani, University of Zurich
   
• Do Consumers Invest in Non-Fungible Tokens (NFTs) for Self-Enhancement or Do Wise Consumers Shop for NFTs, Too? 
  Nils Hossli, University of Zurich; Martin Natter, University of Zurich

We would like to express our appreciation to all the URPP professors (Prof. Dr. René Algesheimer, Prof. Dr. Martin Natter, and Prof. Dr. Andrea Giuffredi-Kähr) for their invaluable guidance and support.

- The team